William Dowdell, GRI
Realtor ®
  

 

 

Sell With The Number One Real Estate
Company in Hawaii

The Sale Process:
       
Helping buyers find Your Property
       
Qualifying buyers
       
Purchase Offers and Negotiations
       
Closing the Sale

Home and Property Valuation
Putting A Value on Your Home:
       
An Important Message about the Value of Your House
       
What Affects the Market Value of your Property?
       
What is the Best Price Obtainable for Your Property?
        Risk of Overpricing - Missing Peak Selling Activities
        Risk of Overpricing - Failing to Obtain Finance

Home Enhancement
Dress Your House For Success*:
        The First Impression
       
The Home Front
       
Appeal to The Senses
       
Packaging the Interior

*source: The Coldwell Banker Home Enhancement Guide
       
Request for a free copy

How William and Coldwell Banker Meets the Needs of Sellers
Seller Services We Provide:
       
The Coldwell Banker Seller Services Guarantee
       
Customized Marketing Plan
       
Working with What's Important to You
       
One-Stop-Seller's Source Shop - Concierge Services
        Let William Work for You...Contact Him Today!

 


Appeal To The Senses

There are many ways to create a more exciting and saleable interior, at surprisingly little cost.  We will briefly discuss the sensory selling tools that can have enormous impact, then provide you with suggestions on how to improve each room.

Light
It is proven that people react more favorably to property shown under bright light than dark.  The following steps should help you keep your home as bright as possible.
    
> Keep windows clean.
     > Use adequate wattage in light bulbs.
     > Consider replacing older fluorescent lamps, which darken with use.
     > Use mirrors to magniry the feeling of light and space.
     > Use track lights to create a high-tech look.
     > Use light wall colors.
     > Open drapes and blinds and turn on lights prior to showings.

Color
A fundamental rule when selling your house is to keep colors neutral and light.  The following are specific suggestions:
    
> White, beige, and gray are the most popular exterior colors.
     > Shades of white, off-white and very light pastels are the safest
         choices for the interior.
     > Avoid highly patterned wallpaper whenever possible.
     > Try to Limit bright colors to accents like fresh flowers, towels,
         area rugs and shower curtains.

Sound
The sounds of peace and quiet are some of the best sounds to have when you home is being shown to a prospective buyer.  But there are other sound considerations you should also be aware of.
    
> Avoid barking dogs and noisy children if possible.
     > Also avoid sounds of work like vacuums, dishwashers, etc.
     > Make sure there are no sounds of mechanical problems like
         banging pipes or faulty applicances.
     > Light classcial or instrumental music can be effective in
         creating a pleasing atmosphere.

Smell
Smell has more impact than you might expect.  It can work for or against you.
    
> The smell of newness is positive.  This scent can be achieved
         by applying a fresh coat of polyurethane to natural wood or latex
         paint to walls.
     > The smell of cleanliness is important to the selling environment of
         your house.  Beyond actually cleaning, lemon oil or lemon wax
         can create a lasting scent of freshness.  Fresh flowers can
         also be effective.
     > For a real heart-warming touch, place a dish of vanilla in a warm
         oven to create the aroma of fresh baked cookies or bread.
     > Sweeten the refrigerator with a box of baking soda.
     > Smells to avoid include strong pet odors, tobacco, cooking
         oil or gas.

 


 

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