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Appeal
To The Senses
There
are many ways to create a more exciting and saleable interior,
at surprisingly little cost. We will briefly discuss the
sensory selling tools that can have enormous impact, then
provide you with suggestions on how to improve each room.
Light
It is proven that people react more favorably to property
shown under bright light than dark. The following steps
should help you keep your home as bright as possible.
>
Keep windows clean.
> Use adequate wattage in light
bulbs.
> Consider replacing older
fluorescent lamps, which darken with use.
> Use mirrors to magniry the
feeling of light and space.
> Use track lights to create a
high-tech look.
> Use light wall colors.
> Open drapes and blinds and turn
on lights prior to showings.
Color
A fundamental rule when selling your house is to keep colors
neutral and light. The following are specific
suggestions:
>
White, beige, and gray are the most popular exterior colors.
> Shades of white, off-white and
very light pastels are the safest
choices for
the interior.
> Avoid highly patterned wallpaper
whenever possible.
> Try to Limit bright colors to
accents like fresh flowers, towels,
area rugs and
shower curtains.
Sound
The sounds of peace and quiet are some of the best sounds to
have when you home is being shown to a prospective buyer.
But there are other sound considerations you should also be
aware of.
>
Avoid barking dogs and noisy children if possible.
> Also avoid sounds of work like
vacuums, dishwashers, etc.
> Make sure there are no sounds of
mechanical problems like
banging pipes
or faulty applicances.
> Light classcial or instrumental
music can be effective in
creating a
pleasing atmosphere.
Smell
Smell has more impact than you might expect. It can work
for or against you.
>
The smell of newness is positive. This scent can be
achieved
by applying a
fresh coat of polyurethane to natural wood or latex
paint to
walls.
> The smell of cleanliness is
important to the selling environment of
your house.
Beyond actually cleaning, lemon oil or lemon wax
can create a
lasting scent of freshness. Fresh flowers can
also be
effective.
> For a real heart-warming touch,
place a dish of vanilla in a warm
oven to
create the aroma of fresh baked cookies or bread.
> Sweeten the refrigerator with a
box of baking soda.
> Smells to avoid include strong
pet odors, tobacco, cooking
oil or gas.
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